The Sportswriters’ Association of Malaysia (SAM), established in 1969 was recognised for its contribution and promotion of Olympism in Malaysia with its positive and constructive reporting. SAM acts as the National Organisation for all Malaysia sports journalists, from the print and electronic media including sports writers, sports commentators, sports photographers, sports publishers, etc. It is recognised by the International Sport Press Association (AIPS) and the Asian Sport Press Union (ASPU).