YB Dato’ Hishammuddin Tun Hussein, Minister of Youth and Sport Malaysia, received the trophy for his outstanding efforts to promote Sporting Excellence in the country. He launched a “Sponsorship for Excellence” Programme in 2003 where 6 corporate sponsors were signed up for 4 years, for 6 sports which have been identified as having the potential to achieve world class standards. His dynamism and leadership provided the impetus for Malaysia’s outstanding performances at the 2001 SEA Games, and both the Asian Games and Commonwealth Games in 2002.